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Dubbed the ‘ultimate anti-conference’, Emergence Creative 2016 is a unique three day festival in the picturesque Margaret River region that attracts locally and internationally acclaimed guest speakers. Scotts have been proud supporters of this event since day one and are stoked to have helped it enter into its fourth year.

The Emergence Creative 2016 Festival followed the same winning formula as the previous years: amazing, inspiration speakers, enthusiastic delegates attending a wide variety of workshops and the highly anticipated out-of-conference experience. This included everything from creative crawl breakfasts and surfing to DJs on the beach, musicians playing on cliffs, the Drone Film Festival, lavish dinners, art exhibitions and of course, the late night celebrations – all set in the stunning South West. The festival has a reputation of obtaining the highest calibre speakers, previously bringing over the Music Supervisor from Glee, the Head of Marketing from Google Asia and a Creative Director from Foxtel. This year’s line up continued this tradition.

Emergence Creative 2016 started with a bang! Jose Miguel Sokoloff, Global President of MullenLowe Group’s Creative Council inspired all with his Rivers of Light and Operation Christmas marketing campaign. This campaign was a powerful driving force in promoting peace in his home country, and led to the demobilization of over 17,000 guerrillas to date. Ex-Perth girl Zena Loxton, Creative Director at VICE Media, talked about ‘Going the wrong way for the right reasons’ and ensuring that as creatives, everything we do has value.

Ram Castillo an Art Director and the man behind the Giant Thinkers Blog, followed with his talk encouraging us to use our creative talents to help people, rather than focusing on making money.

Next up was a music panel of Glenn Urquhart (2015 speaker), Ned Beckley, Reginald VanNurden, Rachel Claudio, Paul Clarke and Aarom Wilson. It was interesting to get an insider’s view on where the music industry is, where it has been and its future.

The afternoon saw the PADC Diamond Skulls presented and several breakout workshops including the filming of musicians on the Wilyabrup cliffs. The night ended with the Short & Sharp event at Xanadu with the Drone Film Festival, exhibition and performance.

Day Two started up again with a speaker that anyone would be devastated to miss (if they had one too many at the Short & Sharp event the previous night!). Nick McFarlane’s talk on ‘Hunting the Killer Idea’ took us on a journey of creativity and the process which lead him to design The Prodigy’s ‘The Day is My Enemy’ album cover. He’s also the brains behind the very cool ‘Spinfluence: Hardcore Propaganda’ book which is definitely worth a read for anyone in the creative realm!

World renowned fashion and celebrity photographer Russell James gave a powerful presentation exploring the ability of photography to cross cultural divides. Living and working in remote Australia, he learnt his craft photographing the people and places he visited. Russell continues to engage with this environment and the Aboriginal people who call it home, to communicate his ideas and shed light on the stories this land holds. Through the Nomad Project, Russell has collaborated with Aboriginal artists to bring their stories to the world. This journey has brought him many opportunities to travel and experience other cultures around the world. Russell James continues using his photography daily to break down cultural barriers and bring important stories to his global audience.

The evening saw 2016 Scotts’ calendar artist and awesome South West talent Ian Mutch, launch his art exhibition before delegates headed off to the closing parties.

Emergence Creative 2016 was yet another success that Scotts has been proud to be involved with – we’re looking forward to Emergence #5!


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