Branding Strategy
to Stand out
We can develop a branding strategy tailored specifically to your business with genuine insights.
Find out the precise steps needed to build your brand and collaborate with our experts in branding and marketing strategy to make it happen.
What is it?
Branding Strategy In a Nutshell
Brands don’t just happen overnight.
It’s one thing for a business to look fab, it’s another for the style to meet the business objectives and have a Brand Strategy that meets the needs of the market and customers.
But what does it mean to have a ‘Brand Strategy’?
In a nutshell, it’s your business game plan for entering and conquering your company’s USP (unique selling proposition).
It outlines the good looking stuff, like your brand identity, how you’re positioned in the market, and the types of messaging and marketing that will resonate with your target audience.
Having a strong brand strategy is crucial for the success of any business.
It goes beyond just having a visually appealing brand and delves into the core of what makes your business unique and how it can stand out in the market.
Your brand strategy is essentially a roadmap that guides your business towards achieving its goals and connecting with your target audience.
Brand Identity
One of the key components of a brand strategy is your brand identity. This includes your logo, colours, fonts, and overall visual representation of your brand.
It’s important to ensure that these elements accurately reflect your business and resonate with your target audience.
A well-designed and cohesive branding identity can help create a strong brand image and make your business easily recognisable.
Brand Positioning
Positioning your brand in the market is a crucial aspect of your brand strategy.
This involves identifying your target market, understanding their needs and preferences, and positioning your branding in a way that sets it apart from competitors.
By clearly defining your unique selling proposition (USP), you can highlight what makes your business different and why customers should choose you over others.
Messaging and marketing play a vital role in your brand strategy as well.
It’s important to develop a consistent and compelling message that effectively communicates your brand’s values, benefits, and offerings to your target audience.
This message should be tailored to resonate with your audience and evoke the desired emotions or responses.
Choosing the right marketing channels and tactics to reach your target audience is also crucial for the success of your brand strategy.
Ultimately, a well-crafted brand strategy aligns your business objectives with the needs and desires of your target market.
It helps you create a strong and memorable brand that stands out in the market and connects with your customers on a deeper level.
By investing time and effort into developing a solid brand strategy, you can set your business up for long-term success and growth.
How we can help your Branding Strategy
Our branding expertise will guide your business to success.
Improve your branding strategy for a changing market or start your business strong with:
- Digital Strategy – Define how you can stand out and see results from a custom digital strategy across social media, websites, email and more.
- Persona Development – We create research-inspired personas to represent the different client types that might use your service, product, site, or brand.
Understand your users’ needs, experiences, behaviours and goals! - UX CX Mapping – A bad user experience costs you leads, sales and customers, so our team maps a user or customer experience journey, ensuring it is easy to navigate.
- Marketing – Whether you’re focused on print, digital, OOH or a 360 approach, we’ll devise marketing strategies that let you see real ROI on your marketing spend.
- Campaigns – Have a campaign idea—or need us to create one for you? Our team will creatively build out a campaign strategy that achieves your specific goals.
- Social Media – You’ll ‘like’ how we help your brand see real results from social media, not simply likes or follows!
We’ll help you define a social media strategy for all major platforms following best practices.
A custom, digital branding strategy provides results across the board
Experience is the difference
Comprehensive branding strategy services.
Your company logo is an embodiment of your brand and needs to be identifiable to potential customers.
It forms the foundation of your bigger picture ‘brand’. Often people focus on the logo and forget the bigger picture brand.
Your brand is your promise to customers, as it tells them what they can expect and differentiates you from your competitors.
A lot of the time associated with developing a brand and logo is in the process of the ‘brand’ and articulating who you are, who you want to be and who people perceive you to be.
It’s important for your logo to be more than something that ‘looks pretty’, as it needs to stand the test of time and reflect your brand offering.
Your website, packaging and promotional materials, all of which should integrate your logo, communicate your brand to your audience.
The next stage is your brand strategy and taking into consideration the how, what, where, when and to whom you are wanting to communicate to.
Get this clear from the beginning and you’ll be on your way to clearly and effectively communicating your brand.
Frequently asked questions
Can Scotts design a logo and brand for me?
Absolutely, the team are experts at Branding and able to help from the inception of your company and logo design through to creation of Style Guide and beyond. Whether you are starting a new business or looking to revamp your existing brand, Scotts are here to assist you every step of the way. Our team of skilled designers are well-versed in the art of creating captivating logos that truly represent your company’s identity.
From the moment you reach out to us, we will take the time to understand your vision, values, and target audience. This allows us to craft a logo that not only looks visually appealing but also resonates with your customers on a deeper level.
Once we have a clear understanding of your brand, our experts will begin the logo design process. We will present you with a range of concepts, each carefully crafted to reflect your unique personality and industry. Our goal is to create a logo that stands out from the competition and leaves a lasting impression on your customers.
But our services don’t stop at logo design. We believe in providing a comprehensive branding experience for our clients. That’s why we offer the creation of a Style Guide, which serves as a roadmap for consistent branding across all platforms. This guide includes guidelines for logo usage, colour palettes, typography, and more, ensuring that your brand maintains a cohesive and professional image.
Furthermore, our team is always available to provide ongoing support and guidance as your brand evolves. We understand that businesses grow and change over time, and we are here to adapt your brand accordingly. Whether you need assistance with rebranding or simply want to make minor adjustments, we are just a phone call away.
At Scotts, we take pride in our ability to create visually stunning and impactful logos and brands. Our expertise in branding combined with our dedication to customer satisfaction sets us apart from the rest. So, if you’re ready to take your brand to the next level, reach out to us today and let us bring your vision to life.
Can Scotts work in with a Style Guide?
Of course, we can create your brand or work in with your Style Guide to ensure consistency across your collateral. Graphic Design Perth is central to what we do, so our team are here to help whether you need a new brand or already have an established one.Our team at Scotts understands the importance of maintaining a consistent brand image. Whether you are starting from scratch or already have an established brand, we are here to assist you. Our expertise in Graphic Design Perth allows us to seamlessly integrate your brand into any project.
If you have a Style Guide in place, we can work closely with it to ensure that all your collateral aligns with your brand’s guidelines. Our designers are well-versed in adapting to different styles and can create visually appealing designs that stay true to your brand identity.
On the other hand, if you don’t have a Style Guide yet, don’t worry! Our talented team can help you develop one that reflects your brand’s personality and values. We understand that every brand is unique, and we take the time to understand your vision and goals before crafting a Style Guide that perfectly captures your essence.
By working with Scotts, you can be confident that your brand will be represented consistently across all your marketing materials. Whether it’s designing brochures, business cards, or digital assets, our attention to detail ensures that every element aligns with your brand’s aesthetics.
We believe that a strong brand presence is crucial for success in today’s competitive market. That’s why we go above and beyond to deliver exceptional graphic design services that elevate your brand’s image. Our team is dedicated to providing you with creative solutions that not only meet but exceed your expectations.
So, whether you need a complete brand overhaul or just some design assistance, Scotts is your go-to partner in Graphic Design Perth. Let us help you create a cohesive and visually stunning brand that leaves a lasting impression on your target audience. Contact us today to discuss your design needs and take your brand to new heights.
Can you help me brief in a project?
We’re used to clients that have no experience through to experts. Feel free to reach out and we can help you ascertain what you need us to design and finetune the brief to make sure we can cost-effectively design your project to meet its objectives.
Do I need to supply photos and copy?
You’re more than welcome to supply the content you have, or we can work with you to do a shoot and provide copywriting for your project.
Do I need a brand strategy?
If you want to create a good brand, you need a brand strategy behind it to define who you are and what your goals are.